Coca-Cola is reportedly eyeing the marijuana industry.
According to Business Insider, Coca-Cola has been in discussions with Aurora Cannabis. Coca Cola is looking to develop beverages infused with CBD. CBD is a non-psychoactive compound found in marijuana.
Legal marijuana could soon become a bigger industry than soda. Investors say it has already started putting pressure on alcohol sales. If marijuana is made legal nationwide in the US by 2030, the legal weed industry could generate $75 billion in sales by that year.
Soda consumption, on the other hand, is declining.
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